Transforming B2B Marketing Through Data-Driven Strategies
Experienced Marketing Manager specializing in Industrial solutions, leveraging AI-driven insights and analytics to drive measurable growth.
This Landing Page Is Designed for Wakefield Canada
Wakefield Canada, a proudly Canadian-owned partner of Castrol and platinum member of Canada's Best Managed Companies, blends global technology with Canadian insights. With coast-to-coast manufacturing and sales infrastructure, it delivers exceptional lubricant solutions while staying agile, responsive, and customer-focused.
My Marketing Philosophy
I believe marketing should be personalized (just like Wakefield's approach to customer relationships). I want to know my target audience as much as possible, map their journey from start to finish, and create content that speaks directly to their needs. That's how trust is built, relevance is earned, and real growth happens.
About Me
As an Electrical Engineer with 5+ years of experience developing Google Search Engine Results algorithms, I design data-driven SEO and SEM strategies for B2B and B2C businesses. I'm passionate about integrating AI, LLMs, autonomous agents, n8n workflows, and AI-powered IDEs to build scalable, intelligent marketing systems.
I stay at the forefront of digital and AI innovation, using automation and multi-agent collaboration platforms (MCPs) to drive targeted growth, improve operational efficiency, and future-proof strategies in a rapidly evolving landscape.
Lead Generation Performance
Core Skills & Tools
Comprehensive expertise across the digital marketing ecosystem, from strategy to execution
Some Important Improvements at Proax
Real results from strategic marketing transformations in last 3 years
Action Taken:
- • Full custom e-commerce platform designed on Figma
- • Implemented Strapi for custom CMS
- • Integrated AI insights for personalization
- • Multi-channel campaign orchestration
Tools Used:
E-commerce Revenue Growth:
Growth Metrics
SMC Marketing Award 2023
For an air dryer program across Canada, Proax came up with marketing strategy across different channels including LinkedIn Ads, Google Ads and personalized outreach. Proax generated extra 5 digit on revenue and awarded with SMC's marketing award.
There are many more campaigns like that we run with different manufacturers to grow online sales.
SEO Visibility Transformation
We aimed at enhancing user experience, along with a focused approach to CRO and extensive SEO optimizations, has led to remarkable achievements:
By taking SEO seriously - optimizing meta titles and descriptions, implementing canonicals, improving sitemaps and robots.txt, and eliminating duplicate content across a massive 1.5 million-item, multi-language structure.
E-Commerce UX & Conversion Optimization
Using Microsoft Clarity and Google Analytics, we transformed Proax's online shopping experience. By analyzing session recordings, click and scroll heatmaps, and AI-flagged frustration points, we identified and fixed usability issues across product pages, filters, and the checkout flow.
Adding a request lead time form on product pages further captured shopper intent, driving more qualified leads. The results? Lower cart abandonment, faster checkout interactions, and more confident shoppers.
Company-Wide Email Signature Implementation
Implemented company-wide professional signatures with tracking links for 250+ employees, resulting in a 10% increase in e-commerce sales coming directly from email signatures.
What am I leading at Proax?
Leading comprehensive marketing initiatives across multiple channels and touchpoints
Organizing tradeshows, content planning for both internal and external growth. Branding, offline sales materials like flyers, brochures, sales presentations, and battle cards for sales teams.
Launching digital campaigns on different ad platforms like Google, LinkedIn, Microsoft Bing, YouTube, Gmail and personalized retargeting ads by tracking IP.
Monthly personalized email newsletters by industry and solutions, including promotional emails tailored to specific customer segments.
Scraping leads for specific teams at 13 locations across Canada with details including company industry, size, name, lead names and their job titles and most importantly their emails.
Cold email outreach to those who're not aware of our brand from different domains to increase brand awareness and generate new business opportunities.
Optimizing for traditional search engines (Google, Bing, DuckDuckGo) and AI-driven platforms (ChatGPT, Perplexity, Gemini, and, Google AI Overviews) through SEO and Generative Engine Optimization (GEO).
My Approach
Custom Platform Design
I combine custom platform design, AI insights, and data-driven campaigns to transform businesses, improve lead generation, and scale B2B e-commerce solutions.
Data-Driven Optimization
I align marketing initiatives with sales goals and ROI, optimizing campaigns through analytics, heatmaps, and performance metrics for measurable results.
Philosophy
"Success in B2B marketing comes from the perfect blend of human insight and technological innovation. Every campaign should tell a story, solve a problem, and deliver measurable value."
Let's Talk About Driving Growth
Ready to transform your marketing strategy? Let's discuss how we can drive measurable results for your business.
Direct Contact
LinkedIn Profile
Connect with meWhy Work With Me?
- Proven track record with measurable results
- AI-driven strategies and automation expertise
- Deep understanding of B2B industrial markets
- Full-stack marketing approach from strategy to execution